SEO • AEO • GEO

Kevin Noyes — SEO Strategist & GEO/AEO Specialist

Senior SEO strategist helping brands scale through technical SEO and next-gen AI search optimization for ChatGPT, Perplexity, and Gemini.


About

15+ years client-facing. A decade deep in organic search.

I help brands scale by blending deep technical SEO with advanced Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). After successfully managing a portfolio of 30+ clients simultaneously, I focus on future-proofing organic visibility — ensuring brands don't just rank on traditional SERPs, but are actively recommended by AI discovery engines, LLMs, and conversational search platforms.

Day to day, that means living inside tools like the Hermes Agent and OpenClaw for AEO/GEO visibility tracking, and pairing Claude and Claude Code with Python to ship technical SEO automation at agency scale.

Before transitioning into digital marketing, I served in the United States Army infantry. The discipline, leadership, and resilience I built during my service directly inform my strategic approach today — a mission-focused, business-minded mindset that turns AI disruption into a competitive advantage.


Key impact

140%
Organic Traffic Growth
chronicguru.com — keyword strategy, backlinks, technical SEO
1,800%
Monthly Traffic Surge
sativauniversity.com — on-page, architecture, content scale
30+
Concurrent Client Accounts
Multi-vertical agency portfolio, $200K+/mo accounts

Core expertise

01

Next-Gen Search (GEO/AEO)

Optimizing content architectures for AI search engines — Perplexity, Gemini, ChatGPT — for citation equity and conversational search intent. Hands-on with the Hermes Agent and OpenClaw for AEO/GEO monitoring, and Claude + Claude Code for production-grade SEO automation.

02

Technical SEO & Automation

Full-scale technical audits — crawlability, Core Web Vitals, site speed — and Python-powered workflows to scale efficiency.

03

Advanced Content Strategy

Search intent mapping, internal linking structures, and high-converting content hubs built for both human users and AI crawlers.

04

Enterprise Portfolio Management

Overseeing large-scale, multi-client search strategies across Shopify, WooCommerce, and custom CMS platforms.

05

Analytics & Data Insights

Expert use of GA4, Google Search Console, Looker Studio, Ahrefs, and Screaming Frog for transparent, actionable reporting.


Experience

2025 — 2026

EZMarketing

SEO Strategist

Full-service digital marketing agency helping SMBs grow through SEO, PPC, web design, and social media.

  • Leading SEO strategy for 30+ clients simultaneously — driving measurable increases in organic leads, keyword rankings, and qualified traffic across diverse verticals.
  • Building brand presence inside AI answer engines (ChatGPT, Perplexity, Gemini) using AEO/GEO frameworks, schema markup, and monitoring tools including the Hermes Agent, Paperclip, and OpenClaw — paired with Claude and Claude Code for scalable automation.
  • Delivering Advanced SEO Audits and Content Action Plans (CAPs) that surface high-value opportunities and directly inform client revenue strategy.
  • Collaborating with developers, content writers, and PMs to ensure seamless implementation and measurable ROI.
2023 — 2025

Chronic Guru

SEO Manager

Cannabis company operating a licensed cultivation farm and multi-location retail dispensary brand.

  • Drove 140% traffic growth for chronicguru.com and 1,800% for sativauniversity.com through on-page optimization, content creation, and strategic link building.
  • Managed 4-location GBP strategy — significantly improving local map pack rankings, review velocity, and foot traffic.
  • Built and executed a content calendar targeting high-intent cannabis queries, earning featured snippets and AI overview placements in a highly restricted vertical.
2014 — 2023

Small Bear Web Design

Founder & Digital Marketing Manager

Independent digital marketing firm delivering SEO, web design, and organic growth strategies for small businesses.

  • Scaled from zero to ~30 active clients in year one — generating $100,000+ in revenue through referral-based growth and consistent results.
  • Oversaw full-cycle SEO campaigns — technical audit through content execution — delivering measurable ranking improvements and sustained lead growth.
  • Leveraged 16+ years of consultative sales experience to build lasting client relationships and retain long-term accounts.

Skills & toolkit

SEO Skills

  • Technical SEO — Audits, Speed, Schema
  • On-Page Optimization & Internal Linking
  • Local & E-commerce SEO
  • Keyword Research & Content Strategy
  • Backlink Outreach & Authority Building
  • Content Pruning & Site Architecture
  • AEO & GEO Strategy

Client Leadership

  • Multi-Client Portfolio (30+)
  • Cross-Team Collaboration
  • Client-Facing Comms & Reporting
  • Deliverable & Deadline Management
  • Data Storytelling & Executive Decks
  • Proven Growth ($200K+/mo accounts)

Tools & Tech

  • GA4, Google Search Console
  • Ahrefs, SEMrush, STAT, Screaming Frog
  • Surfer SEO, Frase, RankMath, Yoast
  • WordPress, HTML/CSS, JavaScript
  • Salesforce, Trello, Google Workspace
  • GBP, BrightLocal, Local Falcon

AI / AEO·GEO Stack

  • Claude, Claude Code
  • ChatGPT, Codex
  • Hermes Agent
  • Paperclip
  • OpenClaw

Education & certifications

  • SEO CertificationUC Davis
  • SEO FundamentalsSEMrush Academy
  • Google Analytics 4 CertifiedGoogle

Military service

United States Army
E-4 / Specialist — Infantry

The discipline, leadership, and resilience built in service directly inform a mission-first mentality, adaptability under pressure, and disciplined project management today.


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